Digital marketing is a broad field that encompasses various strategies and tactics to promote products, services, or brands using digital channels and technologies. It has become increasingly important in the modern business landscape due to the prevalence of the internet and digital devices. Here are some key components and types of digital marketing.

Search Engine Optimization (SEO): SEO involves optimizing your website and its content to rank higher in search engine results pages (SERPs). This helps increase organic (non-paid) traffic to your website. SEO includes on-page optimization (keywords, meta tags, content quality) and off-page optimization (backlinks).

Content marketing focuses on creating and distributing valuable and relevant content to attract and engage a target audience. This content can take various forms, such as blog posts, articles, videos, infographics, and ebooks.